Trusted advice since 2010
Katie King founded Zoodikers, a PR and social media consultancy, in 2010. Over the course of her business she has become a recognised expert in Artificial Intelligence, authoring three books on applying AI in business and delivering keynote speeches internationally.
Maslins has supported Katie from day one.
A long-term partnership built on trust
Over time Katie’s business has evolved significantly; experiencing growth, contraction, office moves, staffing changes, and even a potential takeover.
“Like any business over that length of time, there have been highs and lows. Growth in revenue, dips in revenue, spiralling costs and some quite frightening periods. Throughout it all, Maslins have been responsive, direct, clear and professional.”
More than technical expertise, Katie values the relationship.
“I’ve never had a mentor or a board of directors. Running a smaller business can feel isolating. Maslins have always been there as an accessible, friendly and highly professional adviser. That’s been incredibly valuable.”
Guiding complex decisions
One of the most pivotal moments came during a potential business takeover.
“Maslins supported me through an exciting but difficult period when my business was about to be taken over. In the end, I pulled out of the deal, but their guidance removed the fear from a very complex set of decisions.”
From structuring dividends and salary , to advice on pensions, Maslins have provided consistent, specialist guidance over the years.
“They’ve given me honest, constructive advice (sometimes very direct) but always wise. That right-hand support has been invaluable.”
Data-led confidence
As Katie’s priorities shifted, Maslins’ financial oversight helped her make decisions with confidence.
“I’ve moved into larger offices and then purposefully scaled back down. I’ve had staff and then chosen to operate independently. Having the data and insight from Maslins meant I could justify those decisions financially.”
Today, Katie focuses on keynote speaking and AI consultancy, a business model aligned with her expertise and lifestyle.
“Their data and advice have enabled me to choose new paths, to see clearly what’s working, what isn’t, and how I should prepare for my future. That oversight has been invaluable.”
Digital from the start
Katie has used FreeAgent, supported by Maslins, since incorporation.
“It drives everything for me, invoicing, VAT, annual returns, chasing debt. Being digital from the start has been fantastic, and Maslins’ consultancy around that has made it seamless.”
The recommendation
“Without a doubt, you won’t find a more responsive, professional, expert and genuinely friendly team. I’ve had approaches over the years, but I’ve stayed with Maslins throughout.”
